Brand discovery
Brand discovery is a collaborative exploration process.
After a consultation call, we will have three 1hr sessions to unpack what makes a successful brand and apply these principles to your business.
You will come away with a clear understanding of who you are as a brand, your brand personality, and your brand voice.
You will also have clarity on how your business should communicate across different platforms; along with a clear personalised marketing strategy.
Consultation call
30 min call to discuss:
Is your business live or in early concept stages?
What is your business' digital and/or in person presence?
What is your business vision?
Who are your competitors?
All things brand
Lets now discuss:
The benefits of branding
What key components make a strong brand
Brand values
Brand Archetypes
Target market
Homework
Analysis / visual design discovery
Let's talk through:
Your website analysis
Your competitor analysis
Colour psychology
Font psychology
Brand imagery
Homework
Proposed strategy and next steps
Let's talk through:
Recap and review
Creating your design brief
Proposed marketing roadmap.
Immediate and longer term next steps.
